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Tribes need a place to gather


"By building a community of employees, prospective employees, contributors, consumers and the general public around their knowledge (read: content), brands will achieve a profound educational influence that goes way beyond a simple “social media strategy.” It’s already happening."

What Can Brands Teach Us? | Sparksheet »
What divides the average worker from the innovative linchpin? A lot of the time it’s the opportunity and passion to keep learning. Product marketer Ramon Pedrillo Bez argues it’s time for brands to be...



Image source: szeke / People Photos / CC BY-SA

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